Brand Identity for SMEs: 5 tips for the optimal structure of your brand identity

If the first part about brand identity made you curious, it is probably because you work in a small or medium-sized company or work in a freelance profession. Brand identity is also important for your company, no matter how small. We would like to give you some tips on how you can optimally manage your […]

Small & Medium Business & Digital Content: A Practical Guide with Five Key Points

In this article, I will introduce you to five key points that deal with the term “Content Marketing” and explain its meaning. But first I would like to answer two questions that you will already be asking yourself: 1. What is digital content and how does it help businesses? More and more small and medium-sized […]

Digital marketing and marketing on paper: synergies that need to be exploited

But before we start – do you fancy a Coca-Cola? What are we talking about when we talk about the digital revolution? To give you an introduction, let’s look at the Coca-Cola and Mentos case. Around 2005, two guys started making videos in which they put the famous chewy candies in bottles of the world’s […]

Logos and custom fonts: revolution in the world of branding

Personalization is of central importance when it comes to expressing your own personality. In every situation and in almost all industries, we are looking for individuality. The reason? We want to feel unique and be different from everyone else. It’s no different for companies: Companies also want to stand out from one another. Especially when […]

12 inspiring podcasts for creative minds

If you are sometimes a little lacking in motivation or need some “virtual” company while working on your creative project or on your way to work, check out these fantastic creative podcasts and let yourself be inspired by them. Your Creative Push was founded by Youngman Brown aka Mike Young. In 2015 Mike was passionate […]

Podcasts as an advertising opportunity for designers

Given the myriad of things that vie for our attention these days, it is important to set yourself apart from the competition with your advertising. About 10 years ago you could get noticed by creating a blog. There were far fewer design blogs back then than there are now, and posts about design and the […]

Brand identity explained in simple terms: what brand identity is all about and why it is important for SMEs

When you buy a product, it often happens because you recognize the brand. Usually, the color or the lettering is sufficient and you have already recognized the manufacturer or the product line. The brand is used for the graphic identification of the company or a product range that is manufactured by this company: The “Mulino […]