If the first part about brand identity made you curious, it is probably because you work in a small or medium-sized company or work in a freelance profession. Brand identity is also important for your company, no matter how small. We would like to give you some tips on how you can optimally manage your […]
In this article, I will introduce you to five key points that deal with the term “Content Marketing” and explain its meaning. But first I would like to answer two questions that you will already be asking yourself: 1. What is digital content and how does it help businesses? More and more small and medium-sized […]
It is not always easy to find the right color or even inspiration. Sometimes we spend hours looking for the right shade for our needs. A PANTONE color fan is used for print products, for the web some plugins such as Colorzilla use to determine the color value of a color that appears on the […]
With the presence of social media and the internet, Referral Marketing is more relevant today than ever and is able to influence purchasing decisions of millions of consumers. How important this area of marketing is for the success of a company is confirmed by an interesting study carried out by Nielsen in 2015 entitled ” […]
But before we start – do you fancy a Coca-Cola? What are we talking about when we talk about the digital revolution? To give you an introduction, let’s look at the Coca-Cola and Mentos case. Around 2005, two guys started making videos in which they put the famous chewy candies in bottles of the world’s […]
Personalization is of central importance when it comes to expressing your own personality. In every situation and in almost all industries, we are looking for individuality. The reason? We want to feel unique and be different from everyone else. It’s no different for companies: Companies also want to stand out from one another. Especially when […]
If you are sometimes a little lacking in motivation or need some “virtual” company while working on your creative project or on your way to work, check out these fantastic creative podcasts and let yourself be inspired by them. Your Creative Push was founded by Youngman Brown aka Mike Young. In 2015 Mike was passionate […]
Given the myriad of things that vie for our attention these days, it is important to set yourself apart from the competition with your advertising. About 10 years ago you could get noticed by creating a blog. There were far fewer design blogs back then than there are now, and posts about design and the […]
When you buy a product, it often happens because you recognize the brand. Usually, the color or the lettering is sufficient and you have already recognized the manufacturer or the product line. The brand is used for the graphic identification of the company or a product range that is manufactured by this company: The “Mulino […]
We have to admit that we also judge a book by its cover. Or better said: The cover is usually the first contact we have with a book and is, therefore, something that we notice the fastest. This is another reason why designing a book cover is not an easy task. How does a book […]