It is not always easy to find the right color or even inspiration. Sometimes we spend hours looking for the right shade for our needs. A PANTONE color fan is used for print products, for the web some plugins such as Colorzilla use to determine the color value of a color that appears on the screen.
When looking for inspiration, Pinterest is sometimes a good source. So watch out, dear graphic designers, illustrators, computer graphic artists, web designers, graphic designers, digital artists and creative people: Here we introduce you to a new web tool that you should like and that you can add to your browser’s favorites. It’s about Picular or the “Google of Colors”.
This intuitive tool with its slim design enables you to determine the desired color and be inspired, but it can also be used as a mood board. The search engine is intended for color lovers and, after entering a search term, compiles colors that can be associated with this keyword. According to its creators, “Picular helps designers to easily extract the most important colors for a given context or area. This will help you understand the perception, psychology and aesthetics of a color or shade you are interested in. ”
They try to improve everyday life with the help of technology or, better still, to invent future-oriented products. For example, they have developed the “Wake up problem” app, which especially students and fans of the “snooze” function of their phone can use to start the day in an entertaining, playful way. How? When the alarm goes off, the app asks you a random question that you have to answer to deactivate the alarm.
But back to Picular. How does this work? Specifically, this tool allows you to literally convert words into colors. It is a fast primary color generator that uses Google’s image search. Picular analyzes the best results of the Google image search and suggests colors that relate to the entered search term. You can use the tool in any language, but of course, the results will not be the same. In fact, “Meer” and “Sea” don’t display the exact same color tones.
Take the word “sun” for example. When you type this term in the search bar, Picular pulls up the top 20 results from Google image search and looks for the most dominant color in each image. The website then presents the results in tile optics. For our search, Picular shows us around twenty yellow, orange and red tones. A preview of the image from which the color originates can be displayed on each tile using the icon at the bottom right; the HEX code of this color is shown at the bottom left. Clicking on the code copies it to the clipboard. So you can easily test the colors for your work immediately.
As a color search engine, in which you can enter any search term, Picular can prove to be extremely interesting if you are looking for specific shades such as coral, rust, vanilla or even an exotic rose variety such as “Great Maiden’s Blush”. It’s also a quick and convenient way to get color ideas for a design project: You can type in emotionally charged and expressive words and see what Google spontaneously associates with them. For example, “Liebe” provides a rather warm color palette with red, orange and pink tones. “Happiness” consists of stronger colors, while the search for “creativity” results in a potpourri of different colors.
This tool is used daily. It is frequently used by around 15,000 other creative people who check whether the search terms entered are strongly associated with certain colors. Of course, with Picular your imagination is still in demand, and the designer’s trained eye and sense of aesthetics will continue to be required to make a final decision, but this “Google of colors” still provides good food for thought. In addition, this new web product, which is already user-friendly, extremely easy to use and, on top of that, completely free of charge, is still in development. It should therefore offer new functionalities very soon.