Brand Identity for SMEs: 5 tips for the optimal structure of your brand identity

If the first part about brand identity made you curious, it is probably because you work in a small or medium-sized company or work in a freelance profession. Brand identity is also important for your company, no matter how small. We would like to give you some tips on how you can optimally manage your […]

Small & Medium Business & Digital Content: A Practical Guide with Five Key Points

In this article, I will introduce you to five key points that deal with the term “Content Marketing” and explain its meaning. But first I would like to answer two questions that you will already be asking yourself: 1. What is digital content and how does it help businesses? More and more small and medium-sized […]

Digital marketing and marketing on paper: synergies that need to be exploited

But before we start – do you fancy a Coca-Cola? What are we talking about when we talk about the digital revolution? To give you an introduction, let’s look at the Coca-Cola and Mentos case. Around 2005, two guys started making videos in which they put the famous chewy candies in bottles of the world’s […]

Brand identity explained in simple terms: what brand identity is all about and why it is important for SMEs

When you buy a product, it often happens because you recognize the brand. Usually, the color or the lettering is sufficient and you have already recognized the manufacturer or the product line. The brand is used for the graphic identification of the company or a product range that is manufactured by this company: The “Mulino […]